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The European Parliament has voted to approve the initial draft of a bill that aims to curb Big Tech’s invasive advertising practices. The Parliament adopted the draft with 530 votes of approval, 78 against, and 80 absentations.
The Digital Services Act, which was first introduced in 2020, will prevent platforms, such as Google, Amazon, and the Meta-owned Facebook, from using sensitive information, such as sexual orientation, race, or religion, for targeted ads.
It will require services to give users the ability to easily opt out of tracking, and puts pressure on platforms to remove illegal content and products online, including hate speech or counterfeit goods.
In light of this news, Sam O’Brien, CMO of performance marketing platform affise, shares his thoughts on why the passing of this bill is important and why marketers shouldn’t require sensitive information on consumers in order to do their jobs properly: www.affise.com
[Tecnologia / Informatica / Domotica]